Charles Schwab Corporate Museum
Charles Schwab revolutionized the world of investing, and to mark its 40th anniversary, Schwab turned to Group Delphi to bring its history to life. According to the blog, Schwab Talk: “After a few weeks of brainstorming with Group Delphi, we landed on the design for a traveling 40th anniversary history exhibit -- a combination of interactive digital displays and old-fashioned artifacts, like a pair of Chuck’s old aviator glasses and some of his handwritten notes on the principles of investing.
The timeline, created with Unity software, is displayed via interactive touch-screen computers, photos and videos. The team created a spreadsheet noting over 550 milestones, then reduced the number to 180 key events. They sorted thousands of photos, videos, and other artifacts. The 30’ x 40’ exhibit is touring Schwab offices around the country and includes a recording booth so employees can add their own stories to the company’s history.
The timeline, created with Unity software, is displayed via interactive touch-screen computers, photos and videos. The team created a spreadsheet noting over 550 milestones, then reduced the number to 180 key events. They sorted thousands of photos, videos, and other artifacts. The 30’ x 40’ exhibit is touring Schwab offices around the country and includes a recording booth so employees can add their own stories to the company’s history.
Additional permanent displays are located in the newly designed Corporate headquarters in Dallas, TX.
Role: Creative direction and design
